Mumbai: Integrated communications consultancy Ruder Finn has been entrusted with communications mandate for WazirX NFT Marketplace - a homegrown non-fungible tokens (NFTs) marketplace.

WazirX NFT Marketplace provides creators a platform to capitalise on unique assets, engage with their fans, and potentially generate revenue. Driving strategic communications for WazirX NFT Marketplace, for both corporate and products/services for the brand, Ruder Finn India draws attention to the value NFTs bring to creators and expand the brand’s footprint in the country, said the statement.

“With Ruder Finn India, we aim to drive communication for the growing scope of NFTs in India," stated WazirX NFT Marketplace VP Vishakha Singh. "Pioneering the NFT segment in India and South Asia, WazirX NFT Marketplace provides unique opportunities to our native creators and artists to sell their digital works and boost their incomes. Building on Ruder Finn’s diversified knowledge and experience, we want to educate end-users about the scope of NFTs as we expand our footprint in the NFT business."

Cementing this win, Ruder Finn India jumps on the NFT bandwagon by being the first-ever communication agency in India to mint its own NFT. "Our partnership with WazirX NFT Marketplace, the pioneers in the NFT space in India, we aim to steer impactful conversations about the scope of NFT in India and create awareness," said Ruder Finn India managing director Atul Sharma. "Given the boom in NFT space, we at Ruder Finn India are also dropping our very own NFT, being the first communication agency to do so.”