MUMBAI: BBC Worldwide channels have signed Pitchfork Partners Strategic Consulting LLP to advise them on their communications strategy and campaigns.

BBC Worldwide India SVP & GM India - South East Asia and South Asia Myleeta Aga says, “Pitchfork Partners’ strategic expertise is a perfect fit for our company’s communication needs. We’re looking forward to this partnership and are extremely delighted to have them on board.”

Commenting on the win, Pitchfork Partners co-founder Jaideep Shergill exclaims, “We’re excited to collaborate with BBC Worldwide India. BBC Worldwide India is known for its premium content that resonates with the world and makes a strong connect with India.We are committed to helping our new partners achieve their business goals through strategic and insight-driven communications.”

Pitchfork partners will be responsible for providing overall strategic direction to BBC Worldwide’s communication campaigns while the execution will be handled by Seven Communications & Beyond.