Mumbai: Zimmi.com, a global search engine hub that helps businesses connect with other businesses and organisations across the world has handed Pitchfork Partners its India mandate for marketing and communication. 

With India being a key market, Zimmi wants to expand its operations here. Pitchfork Partners will work closely with it to build and strengthen the brand, said the statement. 

“Today’s B2B buyers face mounting pressures caused by disruptions across the supply chain. Zimmi enables buyers to cut through the noise and inherent bias of traditional search engines that are built for consumers," stated Co-founder and CEO James Thomsen. "We cater to the unique needs of the global B2B ecosystem. The businesses listed on our search engine would be verified by Dun & Bradstreet, the leading global provider of B2B data, insights, and AI-driven platforms.”

“Pitchfork Partners shares our passion and beliefs. Its expertise will play a key role in the success of our communication agenda. We see a huge opportunity for sustained growth in India and Pitchfork has the credentials to assist us,” he further said.

Zimmi, a US-based company located in Texas, brings buyers and sellers together through a B2B marketplace built to deliver verified global search results through proprietary artificial intelligence (AI) verification.  

“India is one of the world’s fastest-growing economies with MSMEs forming the backbone of this expansion. We are excited to be part of the country’s economic march," said co-founder and senior VP Daniel Malina. "We partnered with Pitchfork Partners to communicate our mission and vision to connect sellers in India to verified buyers from 200 countries.”

“We are excited to partner with Zimmi, which wants to reach out to the Indian audience. Zimmi spans the B2B marketplace, challenging the status quo to bring fair and equal access to all businesses," commented Pitchfork Partners co-founder Jaideep Shergill. "It is a great opportunity to bridge the gap and help Zimmi achieve its vision through strategic and insights-driven communication.”