Mumbai: Independent advertising agency Network Advertising has won the integrated mandate for two Mankind Pharma brands - AcneStar and Health Ok. 

"We have been looking for an agency that has an integrated way of approaching and managing brands. The team at Network is seasoned due to their long-standing exposure to the changing advertising landscape, their creative consumer mindset and a good strategic approach," said Mankind Pharma general manager for sales and marketing Joy Chatterjee. "This will help us strengthen our brands – AcneStar and Health Ok. We are delighted to have Network on board with us and look forward to an enriching association.”  

The integrated mandate includes all above-the-line and digital communication for both the brands, said the company in a statement.

"AcneStar and Health Ok are strategic additions to our integrated offering and it is a responsibility we feel proud to own," stated Network Advertising managing director Vinod Nair. "It was basis our ability to understand their business challenges and our 360-degree approach to their requirements that has helped attract them to our fold."

“It gives me great pleasure in welcoming Mankind to Network. Both Health Ok and AcneStar operate in categories that have immense potential to grow and I am happy we are coming on board at the right time,” added Network Advertising chief creative officer Akashneel Dasgupta.