Mumbai: Kolkata-based marketing agency Meraqi Digital has won the digital media mandate of consumer goods company Anmol Biscuits. Part of Anmol Industries, this packaged food company majorly focuses on biscuits, cakes and cookies and holds a strong presence in northern and eastern India.

Meraqi will be handling the entire portfolio of 61 biscuits and 26 cakes. The agency will manage the brand’s digital presence across social media platforms like Facebook, LinkedIn and Instagram and will also be responsible for its website development, SEO, SEM, along with influencer marketing activities.

Meraqi co-founder Snehja Sanganeria said “With digital evolving rapidly and consumer patterns changing, we are excited to serve Anmol Biscuits in providing innovative and engaging content.”

“It is an honour for us to associate with a leading market player, who holds a reputation of being one of India’s well-established players in the FMCG sector. We look forward to our association with them,” added Meraqi founder Ankit Saraf.

"After looking around and experimenting with a couple of agencies to handle our social media, we partnered with Meraqi. Our experience with the team has been seamless and we are extremely satisfied with their performance so far,” said Anmol Industries senior brand manager – marketing Shraddha Choudhary.