MUMBAI: MEC India, a leading media agency, has been awarded with the media duties for Corvi LED, a research and development major in the LED lights industry. MEC won this account after a multi-agency pitch. The agency will manage all traditional and digital media outlets and the account will be handled by the Mumbai team.

Corvi LED was founded by Vimal Soni in 2012 with a mission to pursue efficiency and introduced the first core disruptions in LED lighting solutions and a quality guarantee across its product range. It has also won globally coveted awards such as the Red Dot Design award from Germany, iF Design Award in Germany, the IDA Design award in the USA and the Good Design Award from Japan.

MEC India GM - West Mukti Kumaran said, “The LED industry is in a growth stage as consumers have become more conscious about saving energy in their homes. Corvi brings in best in quality and international standard LED lights to India through their innovative products and by staying ahead of the curve. It is a great opportunity for us to partner with them and provide our expertise through strategic thinking and media solutions in making lighting in India more energy efficient."

Soni says, "MEC India team understands our business and have developed a promising media strategy. We are confident that the strategy will enable us to grow in this emerging segment."