MUMBAI: Cricbuzz has appointed Lowe Lintas to handle its creative duties ahead of the cricket season. The scope of the mandate will see Lowe Lintas conceive a sharp advertising campaign for Cricbuzz during the heavily anticipated Cricket World Cup. The Bangalore office of Lowe Lintas will handle the account.

Talking about the appointment, Cricbuzz business head – videos Ajith Ramamurthy said, "Being the No. 1 cricketing platform in the world, it’s time for us to promote the latest offering from the brand. We were looking for a creative partner to deliver a high-impact campaign promoting the video content during the world cup and found an able partner in Lowe Lintas. We are excited about this partnership and look forward to working with the Lowe Lintas team."

With Lowe Lintas onboard, Cricbuzz aims to attract a lion's share of user attention for its video content uniquely crafted around the Cricket World Cup. In order to flick a Sixer, it will be prudent for Cricbuzz to grab considerable mindshare even outside the boundaries of a live cricket match.

Commenting on the win, Lowe Lintas president Hari Krishnan said, "What Cricbuzz has achieved already is quite amazing. It is India’s largest platform for everything cricket. The video content on Cricbuzz is far superior and insightful compared to what the viewer is used to. We are excited about this opportunity, being cricket buffs ourselves".