MUMBAI: Lowe Lintas has won the creative mandate for Mobile Premier League (MPL), following a multi-agency pitch. The account will be handled by the agency's Bangalore office.

Talking about appointing Lowe Lintas, Mobile Premier League director Sai Srinivas said, “We went through a long multi-agency pitch before finalising on Lowe Lintas as their campaign idea resonated very well with our brand and their team understood our core consumer really well. The projected growth in the mobile gaming sector is massive and with Lowe Lintas as our partner, we are confident of growing even faster.”

Elated about the win, Lowe Lintas president Hari Krishnan said, “Launching brands is something that Lowe Lintas has consistently done successfully and that is what we intend to do with MPL, an exciting platform that democratizes fame & fortune. Mobile gaming is a very fast growing and dynamic category and we are excited to be a part of this journey with MPL.”

MPL is a mobile gaming platform that allows users to play online games like Cricket, Pool, Bike Racing, etc. winning them bumper incentives. It had recently signed Virat Kohli as its brand ambassador.