MUMBAI: Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, has been appointed as the Agency on Records (AOR) for AU Small Finance Bank Limited (AU Bank), a Fortune India 500 Company listed at both NSE and BSE. 

AU Bank’s digital team will focus on inclusive financial services for the next billion customers by making the banking platform part of the customer’s everyday life. Logicserve Digital will support AU Bank achieve segment-based, targeted campaigns using analytics to strengthen their customer base. This will contribute to AU Bank’s endeavour to become a leading digital bank of choice for customers across all segments, in the next 24 – 36 months.

Speaking on the association, AU Bank chief digital officer Dayakaran Sridhar said, “We are creating a banking ecosystem aimed towards supporting the government’s vision of financial inclusion. Reaching out to the growing digitally active populace in India, the banks’ endeavour is to create an ‘opti-channel’ solution encompassing best in class financial solutions. We aim to leverage programmatic advertising tools for contextual communication and at this juncture, we are delighted to partner with Logicserve Digital for all our complete digital initiative.”

Commenting on the partnership, Logicserve Digital co-founder and CEO Prasad Shejale said,” While digital connectivity and access is the first step to financial inclusion, a lot of strategy and innovation also needs to go into increasing the comfort level of consumers. Contemplating the current situation of internet usage, digital platforms will be ideal to help adopt financial services online and Logicserve Digital will assist in accentuating the step towards making the vision of ‘digital for consumers’ come true. We are thrilled about working with AU Bank since it gives us the opportunity to leverage our expertise in solving a larger objective at a nation level.”