Mumbai: Logicloop, a digital marketing agency, has won the mandate for The Party Cafe (TPC), a brand division of Leo Ace Events Pvt Ltd, envisioned by the founder of Party Cruisers Pvt Ltd, a holding partner in Leo Ace Events Pvt Ltd. After a competitive multi-agency pitch, Logicloop has been appointed as the brand’s digital partner. The agency will lead various marketing activities, including performance marketing, social media management, and SEO.
Commenting on the partnership, Logicloop’s Mayank Vora shared, “As we commence to work together with The Party Cafe team, we reflect on the leadership and learnings gained by the parent brand Party Cruisers Ltd. in over three decades and look forward to taking charge and building something in unison with their new team heading the new project. The parent company has been the pivotal reason behind innumerable celebrations and events across the length and breadth of the country and our team at Logicloop considers this collaboration with The Party Cafe to be a game changer in the events space, considering their all-in-one one-stop-solution for all event requirements from celebration rentals to diverse packages, and a plethora of services.”
Vora added, “Logicloop is committed to the vision shared by the brand which is to help people dream big, about a grand celebration and execute it with no fuss, no stress and no running here and there. The solution to your every event need - be it for personal gatherings or corporate parties, whether on a small scale or large extent - is now going to be digital, and easy, just a few clicks away and you can rent out all event essentials from the comfort of your homes. Logicloop is excited for the journey envisioned by the brand. Our proven track record of scaling businesses over the years allows us to aim bigger for The Party Cafe and seamlessly align their digital initiatives with winning strategies and creative excellence, one step at a time!”
On the other hand, The Party Cafe CEO & co-founder Mamta Minocha shared, “A new beginning for us indeed; we believe that this new chapter will empower the events and weddings business through technology and is here to make history in the events realm. For a revolution like this, we were keen on having a digital team that understands our purpose and motto behind bringing this vision into reality. We are glad to have found the right energy in the Logicloop team to match our ambitions for this project and accelerate the brand’s entry into its growth story that’s to unfold in the years to come!”
Logicloop is enhancing its brand presence for the upcoming festive season through its role as the digital partner for ‘The Party Cafe’ (TPC). As the brand prepares to launch its website, Logicloop has already begun pre-launch activities. This partnership aims to leverage Logicloop’s expertise in digital marketing to support TPC in navigating the event industry's demands, positioning the brand as a leading digital platform for event needs.
Logicloop’s reputation for delivering measurable results and simplifying digital marketing for clients aligns with TPC’s objectives. The collaboration combines Party Cruisers Ltd's event management experience with Logicloop's digital marketing skills. Logicloop will use various channels, including social media and search engines, to increase engagement and conversions, ensuring a strong return on investment.
The Party Cafe, launched by the founder of Party Cruisers Ltd, addresses the evolving needs of the event industry in urban India. It offers a comprehensive e-commerce platform for event rentals, aiming to simplify and make event planning more accessible and affordable. Party Cruisers Ltd co-founder and TPC founder Zuzer Lucknowala expressed confidence in Logicloop’s creative marketing approach to elevate the brand.
“Spearheading their launch phase on different platforms is indeed exhilarating for us. We are here to redefine their brand narrative with our experience, emotional resonance and expertise. Innovative storytelling is going to be at the core of our plan while blending functionality and aspiration in our communication and robust full-funnel marketing approach. We aspire to generate growing interest and high recall with our target audience, in turn solidifying The Party Cafe’s positioning of simplifying the event planning process for individuals and corporates alike, in today’s landscape, through more and more meaningful ways,” concluded Vora, while acknowledging the huge potential in this fruitful partnership.
