MUMBAI: LodestarUM recently added another win by bagging the media duties of Saregama.

After establishing its supremacy in India's music scene, Saregama has now expanded into other areas of entertainment like publishing, television software and digital content. It also has full-fledged studio facilities in Kolkata making it one of the best end-to-end entertainment giants in the country.

Commenting on the development, Saregama MD Vikram Mehra  said "At Saregama India, we want the users to experience our rich content in a manner which is disruptive and at the same time, accessible. Whether it is our latest offering, Saregama Music Cards or our highly engaging music apps, Saregama Shakti and Saregama Classical, we don’t want to leave any corners unturned and for that we wanted to partner with an agency like Lodestar UM who understands our needs. We are listed on the NSE and BSE, and are India’s largest and best-known music recording company."

Lodestar UM CEO Nandini Dias also added, "We are happy and proud to have been trusted with Saregama and will partner the client across all its media needs. We are confident that with our differentiated offering and in-depth understanding of digital and offline media will help them get more value on the table"

Lodestar UM, Mumbai GM Bhavesh Shah said, “I am delighted at the win of Saregama. Saregama is all about music and youth which we at Lodestar understand very well, with properties like Coke Studio”.

This is the third big win for Lodestar UM, which recently won the media duties for Zivame & Simplilearn. It handles clients like J&J, Coca-Cola, Mahindra & Mahindra, Samsung, Amul and Tata among several others.