MUMBAI: VFS Global, the world’s largest outsourcing and technology servicing specialists for governments and diplomatic missions worldwide has appointed L&K Saatchi & Saatchi as its global creative agency. L&K Saatchi & Saatchi won the mandate following a multi-agency pitch, in which leading agency groups participated across multiple rounds of pitching. L&K Saatchi & Saatchi will be managing VFS Global’s marketing and branding mandate for all its operations worldwide.

VFS Global is at an important juncture of its brand journey as it looks to strengthen the brand amongst its consumers, drive engagement and increase awareness about the vast portfolio of product and services.

VFS Global chief marketing officer Belson Coutinho said, “Having pioneered visa, passport, identity management and citizen services for client governments, VFS Global is now focussing on building a strong consumer brand and enhanced customer experience. I am excited to have L&K Saatchi & Saatchi onboard who I believe are the right partners to collaborate with in our journey and take brand VFS Global to the next level.”

L&K Saatchi & Saatchi CEO and managing partner Anil S Nair said, “We are excited and very pleased that we got this mandate from VFS Global after a tough pitch. VFS Global are the pioneers and innovators in the travel support services business and it will be a very interesting category for us to produce some great marketing campaigns together.”

A pioneer of the outsourced visa services industry, VFS Global offers visa applicants around the world a range of services aimed at creating a seamless and convenient visa application process. Since inception, the company has created a variety of tech-enabled innovations to ease the visa process for governments as well as applicants.