MUMBAI: Digital marketing communications agency Liqvd Asia has won the digital mandate for RR Global in a multi-agency pitch in a multi-agency pitch held over a period of two months with nine different agencies presenting their respective strategies.

The agency is set to establish digital media presence and social media marketing for the group’s signature brand RR Kabel.

RR Kabel director Kirti Kabra said: “Our requirement for bringing a digital agency on board was driven by our desire to be digitally right. We realized that with our purpose across 73 countries, we had to keep not just the products but the business as well relevant to the changing times. Among the various agencies that we met, Liqvd Asia provided the most germane approach that met our business objectives. Liqvd Asia has impressed us with their experienced core senior members and the youthful team that will support our aspirations.”

Liqvd Asia MD Arnab Mitra added: “RR Group has been one of the most flourishing business houses in the country and a brand that touches almost every household. For us, associating with a brand having penetration as wide as them is certainly a matter of pride. We are here to ensure digital media gives the much needed last mile connect with the consumer which until now has been missing.”

Liqvd Asia co-founder Rashmi Putcha said: “Winning the account for RR makes a very interesting case for us, as we are looking forward to the digital amplification of the brand over next few months.”