Mumbai: Leo Burnett India has been appointed as strategic and creative communication partner for Meta’s business marketing mandate in India. The account will be handled by the agency’s office here.

As digital becomes the leading platform for advertising, businesses - large and small, are increasingly relying on Meta platforms of Facebook, Instagram, and WhatsApp to reach their customers, said the company in a statement.

"As part of this mandate, Leo Burnett India will be developing the creative narrative for Meta’s business communication in India," it added.

Speaking about the win, Leo Burnett, Publicis Health & Publicis Business CEO & chief strategy officer for South Asia Dheeraj Sinha said, “Meta today offers a full eco-system on digital, to help deliver business objectives for both legacy and direct-to-consumer brands. With its various offerings, be it instream video, reels, stories and so on, Meta can open the funnel for businesses right at the top and can help close the consumer journey on its platform. We are excited to partner with Meta on their journey to becoming the preferred partner for all businesses."