MUMBAI: The Italian MNC, Bauli Bakes and Sweets, has appointed Law & Kenneth Saatchi & Saatchi to handle its integrated communications business for India following a multi-agency pitch. The agency’s Mumbai office will handle Bauli’s brand portfolio and nationwide launch across mainline and digital marketing communications.

Established in 1922 and based out of Verona, Italy; Bauli has been a symbol of Italian confectionery art in many parts of the world. Today , Bauli is present in more than 70 countries worldwide and is now ready to bring its rich Italian tradition to India with the launch of Bauli Moonfils.

Raghav Ravichandar - Senior Marketing Manager, Bauli India, said, “We are excited to have one of the world's leading creative powerhouse agencies partner us to ensure the Bauli legacy becomes a household name in India as is in Italy.”

Law & Kenneth Saatchi & Saatchi will look to support Bauli in its launch and stay true to its legacy of helping brands become a true lovemark.

Rohit Malkani - Executive Creative Director (National), Law & Kenneth Saatchi & Saatchi said, “This was a particularly ‘sweet victory’ for us. It was a pitch that was fought with a truly integrated approach and that made all the difference. Law & Kenneth Saatchi and Saatchi has a history of partnering clients from scratch to build Superbrands. Bauli is a confectionery giant in Italy with ambitious plans for India, it’s going to be an exciting ride with a slew of amazing products and a great team to work with.”