NEW DELHI: Water purifier brand Kent RO Systems has appointed Leo Burnett India as its integrated communications partner. The account will be handled by the agency’s New Delhi office.

Leo Burnett will be responsible for strategic planning, ATL and BTL activities for Kent water purifiers, kitchen and home appliances. This new partnership will be focused on driving continued growth and building on the market leadership the brand has achieved.

Leo Burnett South Asia CEO & chief strategy officer Dheeraj Sinha said, “The idea of getting healthier has found big currency especially in the post Covid world. Kent’s mission to make a meaningful difference in the lives of its consumers by leveraging its technological expertise to create healthy lifestyle solutions finds great synergy with the current world view. Our task will be to amplify its equity in water purifiers and help establish it as a home solutions brand backed by Kent technology.”

Kent RO Systems CMO Sanjeev Gauba added, “We have ambitious growth plans and in Leo Burnett India we found the perfect partner to help us execute them. Team Leo Burnett really impressed us with their strategic acumen based on in-depth understanding of our brand and presented some truly distinctive creative solutions across platforms to help us bring to life our vision for our brand and our consumers.”