MUMBAI: Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the Digital Partner for VIP Bags. Headquartered in Mumbai, VIP Bags is a part of VIP Industries, which in itself has a range of leading brands across luggage categories.

As part of the mandate, Isobar India will now handle the social and creative duties for the brand. The team will be responsible for increasing its brand awareness and digital growth. It will manage the account from its Mumbai office. It is pertinent to note here that the agency won the account following a multi-agency pitch.

Sudip Ghose, Senior Vice President Sales, Marketing and Service says: “We at VIP Bags have been the frontrunners in the luggage market and we strongly believe in enhancing this experience through constant innovation. Isobar has conceptualised great campaigns and they understand the brand’s vision and endeavour of building better customer engagement. Through our partnership we look forward to create distinctive digital content that will resonate with the brand’s principles.”

Commenting on the win Shekhar Mhaskar, Vice President, Isobar states, “We are absolutely elated to partner with VIP Bags in India. We believe there is an immense propensity to create a fully-integrated, iconic brand; one that embodies the experience of joyous and hassle-free travel spanning across global boundaries."

Isobar India is a global full-service digital agency known for its significant innovations in digital marketing communications. The agency has also been recognized globally by Gartner as a Leader for the third year in a row in the Digital Marketing Agency Magic Quadrant, and by Forrester as a Leader for Digital Experiences.