MUMBAI: iProspect India, the digital performance agency from the house of Dentsu Aegis Network, has won the Paid Media mandate for tea cafe chain, Chaayos.

As per the mandate, the agency will service the account from its Delhi office and will handle its entire paid media duties. The main objective is to drive more footfalls for Chaayos across its stores in India.

The account was won post an exclusive pitch.

Commenting on the win  iProspect India CEO Rubeena Singh said, “We are pleased to partner Chaayos. They have a unique proposition and we are excited to drive their business goals through digital media. I am happy that our consumer-centric approach and proprietary tech solutions led Chaayos to choose iProspect as their agency.”

Chaayos co-founder Raghav Verma said, “At Chaayos, we were looking to work with an agency that has done exciting work in the online-to-offline space. We have chosen iProspect as our digital partner as they bring in this expertise along with a strong rigour around ROI metrics. We look forward to carrying out disruptive digital campaigns in months to come.”