Mumbai: IPG Mediabrands India's digital arm, Interactive Avenues, has been awarded the social media mandate for Home Centre, a destination for home-makers in India. This win follows a competitive multi-agency pitch and will be managed by the agency’s Bengaluru office.

With 95 stores across India, Home Centre offers a wide range of furniture, home furnishings, accessories, bed and bath products, and kitchenware at affordable prices. Interactive Avenues will lead the brand’s social media strategy, focusing on engaging content that drives growth. The agency will utilize influencer partnerships, platform expertise, and community-building strategies to enhance brand loyalty and impact.

Home Centre India head of marketing & VM, Shikha S Mazumdar said, “Social media plays a pivotal role in today’s digital-first world, and we are excited to leverage Interactive Avenues’ proven expertise in this field for amplifying our brand’s visibility and building deeper connections with consumers.”

Interactive Avenues senior creative director Sindhu Janardhan said, “We are delighted to join forces with Home Centre, a brand synonymous with stylish and premium home collections. We will leverage our digital and creative expertise to craft authentic, human-centric content that enhances brand equity and increases purchase consideration.”