Mumbai: Digital marketing and creative agency iCubesWire has bagged digital and social media marketing mandate for writing instruments brand Luxor.

According to the mandate, the agency will shoulder the responsibility of implementing digital marketing practices for the brand. "The agency will spearhead digital branding, media buying, planning and mandate campaign strategies across all social channels," the brand said.

Commenting on the association, Luxor Writing Instruments managing director Pooja Jain shared, “The online consumer behavior is ever-changing and to keep pace with our customers, we needed to tie up with an agency that understands the evolving dynamics of the online market. We are positive that iCubesWire, with its 12-year old strong foothold in the digital segment, can help us go beyond markets and communicate with our audience effectively.”

iCubesWire founder and CEO Sahil Chopra added, “We are off to a great start and are excited to welcome Luxor as one of our valued clients. We are looking forward to making significant contributions towards strengthening Luxor’s online presence and adding more value to the partnership."