MUMBAI: HONOR, one of the leading smartphone e-brands announced the appointment of Mullen Lintas as its creative agency. The agency won the creative mandate for HONOR following a multi-agency pitch. The agency will errand conceptualising and developing innovative communication strategy to support HONOR’s long-term vision of providing the best quality products for the young dynamic target audience.

Mullen Lintas will be in charge of the creative responsibilities, managing campaign deployment, and ante with HONOR’s brand-building efforts.

On naming Mullen Lintas as its creative agency, HONOR India CMO Suhail Tariq said, “We are delighted to appoint Mullen Lintas for HONOR’s creative mandate for all our brand and product-related campaigns. With our robust long-term strategy for India in place, HONOR is set to grow rapidly. We intend to roll out high impact campaigns for our young audience who are constantly looking for innovative and exciting campaigns, which is in line our creative agency’s philosophy. We look forward to some great work in the future.”

Speaking of the new business win, Mullen Lintas CEO Vikas Mehta said, “Mobile devices make one of the fastest evolving categories in the market today, where the product life-cycles can be counted in quarters. The rapid pace of innovation has made mobile phones a category where some players believe the product is their brand. It was refreshing to see the team @HONOR’s belief in brand-building. HONOR’s upcoming products are exciting and their ambition for India, inspiring. We are delighted to partner with them on this journey.”