MUMBAI: Havas Media Group India has bagged the integrated media duties of Sujata, an Indian Consumer Electronics & Home Appliances brand for Juicer Mixer Grinders. The incumbent on the business was Exposure Media.

The account will be handled out of Gurgaon office led by Uday Mohan. The account size is estimated to be around INR 15 crore for the Indian market.

Sujata Appliances CEO Akhil Agarwal said, “Sujata was started and continues to be driven by a singular vision; to create without compromise. Our products’ performance over the last three decades stands testimony to our commitment to quality. We found Havas Media to be in sync with our vision and they charted an impressive strategic brand map."

Havas Media Group, India and South CEO Anita Nayyar said, “We are delighted to be associated with such a brand that has stood the test of time. This is the right time for consumer electronics & home appliances Manufacturers to reconnect with its audience."

“Sujata is a pioneer brand which thrives on quality & reliability. At play will be Havas Media Group's integrated media skills centered on digital-mobile and the 'Meaningful Brands' framework which together will map the brand chart for Sujata. We look forward to working with the team & strengthening its presence within the CEHA segment”, added Havas Media Group India MD Mohit Joshi.