MUMBAI: European auto major Groupe PSA made a grand entry into the Indian market in April 2019, with the launch of its iconic brand Citroën.
Havas Creative India has been given the Integrated communications mandate which includes handling the creative, social, and digital creative duties including reputation management.
Citroën aims to launch its first car in the Indian market before the end of 2020, in line with its core proposition 'Inspired By You'. Havas Creative India will partner with Citroën for the launch with brand strategy and amplification customised for the Indian market.
The business will be managed out of the agency's Mumbai office.
Citroën India senior vice president, sales and marketing Roland Bouchara said, “India is a key focus market for the internationalisation initiative of PSA Groupe. Citroën is a truly International brand present in 90 markets with 1.05 million sales in 2018 and a strong history. It’s a French brand, which in 2019 celebrates its centenary. The brand is well known for its iconic cars & award-winning commitment to motorsport. It provides the right brand values and products for Indian consumers. With its selling proposition of uniquely styled, eco-friendly and comfortable cars, positioned at the heart of the market, Citroën has all the potential to satisfy the Indian consumers. Havas Creative’s consumer-centric approach has made us believe that they are the right partner for us. We are confident this partnership will enable us to launch the Citroën brand in India and create awareness amongst our local target audiences.”
Havas Group India CEO Rana Barua commented, “Over the last three decades Citroën and the Havas group have shared a beautiful and legendary partnership, in building this Iconic brand which has resulted in stellar and memorable work. We are proud to get an opportunity to partner brand Citroën a successful international brand in the dynamic Indian automobile market, with our “Together” strategy that encompasses simplicity and effectiveness.”
Citroën globally is handled by BETC Paris (part of the Havas Group global umbrella) through its dedicated unit Traction, the Havas creative team will also be closely working with Traction on all communication for India.
