Mumbai: Hashtag Orange has bagged the digital marketing mandate for educational brand LPU Online. It will be tasked with the responsibility of social media, creative, SEO and media for LPU Online.

As India’s homegrown private university, LPU is now available on-screen and is offering degrees online now. Hashtag Orange is helping the brand in achieving its goals with a digital marketing strategy customised with the burgeoning trend of studying anytime from anywhere, according to the agency.

Throwing light on gaining the account, Hashtag Orange founder Mukesh Vij stated, “LPU Online is a prestigious inclusion to our clientele. Our motto is to establish the brand as the new-way of learning while keeping its educational roots intact. The Hashtag Orange team is working closely with the LPU Online team to create the most amazing work together.”

“It’s exciting to have Hashtag Orange as our new digital marketing partner," stated LPU Online senior director Ginni Nijhawan. "The ever-evolving creative and strategic capabilities of the agency blend in perfectly with our motto to offer the 'Same Degree, Now Online.' Through this collaboration, we envision LPU Online transforming thel ives of several students across the world."