MUMBAI:  GroupM Motivator has won the complete media mandate for Safari Bags, one of India’s leading brand in the luggage and backpack space. The account will be handled by the agency’s Mumbai office and the scope entails both offline and digital media strategy, planning and buying.

 Speaking on the win, Motivator managing director Mausumi Kar said, “We are excited about working on a challenging brand like Safari, which is building excitement in a competitive category. Our essence is one of ‘questioning status quo to arrive at differential routes to success’ which matches perfectly with Safari’s credo. We look forward to the journey of making Safari Bags synonymous to travel.”

Safari Bags chief marketing officer Pushkar Jain, said, “We are extremely excited to partner with Group M Motivator on our journey to establish Safari as one of the country’s foremost travel brand. We are beginning with a thematic campaign on Safari backpacks, one that taps directly into our consumer’s love for travel and inspires them to make every journey a Safari.”

With over 60 clients across various sectors, Motivator’s current client base includes Honor, Huawei, Redington and Ingram, Himalaya Wellness, and Essilor among others.