MUMBAI: Grapes Digital, the full-fledged digital and marketing agency, has won the digital media mandate of leading sports nutrition brand, MuscleTech, in India.

The mandate includes managing their social media presence, digital strategy, and influencer marketing, along with helping them create innovative video content. The mandate was awarded to them after a multi-agency pitch and will be handled by their Mumbai team.

Speaking on this win, Grapes Digital founder and CEO Himanshu Arya said, “MuscleTech is an industry leader in the sports nutrition market and we are glad to partner with them to escalate their digital media presence. We look forward in creating interesting campaigns for them.”

Grapes Digital Mumbai head Rajeesh Rajagopalan said, “The entire team is excited to start work and are kicked up to provide insightful business solutions via digital properties and initiatives. MuscleTech has immense potential and we look forward to support them in building it digitally.”

“The MuscleTech team is both excited and proud of our newly entered partnership with Grapes Digital in India. We are confident that Grapes Digital will deliver exciting campaigns, helping us communicate the positive impact our products will have on the lives of fitness enthusiasts across India”, said Iovate Health Sciences International Inc. vice president international sales and marketing Joao DaSilva.