MUMBAI: Marketing agency Grapes Digital has bagged the strategic communication mandate for Realme, following a successful multi agency pitch.

The agency has been entrusted with the task to activate and manage the entire communication strategy and reputation of Realme and elevate the brands presence to greater heights.

Realme is a Shenzhen-based Chinese smartphone manufacturer.

The team from Grapes Digital will work in tandem with Realme to get a grasp of the brand philosophy and deliver in alignment with their business goals.

Grapes Digital founder Himanshu Arya says, “We are excited and geared up to manage the brand communication for Realme. The brand has established itself as a serious player in the budget smartphone market and has won recognition for its ‘power’ and ‘style’ product proposition. We are looking forward to create unique media positioning and drive the brand forward with cutting-edge communication solutions.”

Realme India brand director Francis Wong adds, “We have Grapes Digital as our communication partner on board and we’re hopeful that they will be able to refine our positioning across all channels. The agency showed a lot of potential and we believe that they will deliver seamless communication efficiencies.”

Realme launched its first product - Realme 1 in India in May 2018. The Indian market was the first step for Realme. As Realme is targeting the global market, it will expand its reach geographically, with potential target markets including Southeast Asia.

Realme is an emerging smartphone brand that specialises in providing high quality smartphones for the youth. Its latest device, Realme 2 created a new sales record last week by selling 200,000 units in 5 minutes on Flipkart.

Realme got 4 per cent share online and ranked number 4 in Q2 within only one month's sales this year.