Mumbai: Zoff Foods, one of the prominent spice brands in India, has assigned Grapes as their PR and communication agency.
The agency will be responsible for the brand’s overall media presence. As per the mandate, Grapes will take charge of the brand’s PR strategy, influencer marketing, advocacy and strategic brand positioning, and reputation management in India. The account has won after a multiple-agency post and will be served from its New Delhi office.
Commenting on the partnership, Zoff Foods co-founder Akash Agrawal said, “We believe that this is the perfect and crucial time for our brand to align our communications strategy, and we are thrilled to associate with Grapes that understand our brand’s ethos and growth prospects. The Spice market is growing at a CAGR rate of 13 per cent, and the market plays a crucial role in the country’s exports. At Zoff Foods, we are committed to expanding our business horizons and contributing effectively to the Indian economy. I am optimistic that the agency will build a strong media presence for us.
Zoff Foods MD Ashish Agrawal said, “Zoff Foods has become a prominent player in the Indian spice market thanks to Shark Tank India for the visibility and recognition. Our goal is to become a go-to brand in every household, from urban to rural areas. Thus, we believe that to achieve this objective public relations plays an imperative role in driving awareness. I am quite enthusiastic about this partnership with Grapes and look forward to driving meaningful conversations in the media landscape.
Grapes founder and CEO Shradha Agarwal said, “We are thrilled to associate with Zoff Foods, and fully resonate with the brand’s vision. The partnership with Zoff Foods marks a pivotal moment for Grapes, symbolizing our commitment to driving impactful conversation coupled with digital innovation. We aim to achieve our objectives and drive impactful market presence through effective communication strategies.
Zoff Foods received widespread attention after its appearance on Shark Tank (season one). Their pitch on the show was one of the notable pitches by Akash Agarwal and Ashish Agarwal. The duo received funding of 1 crore at a valuation of Rs 80 crore from Boat co-founder Aman Gupta.
