MUMBAI Single malt Scotch whisky brand Glenfiddich has chosen Thinkstr as its agency partner in India. Thinksr will handle the creative mandate.

Commenting on the appointment, William Grant & Sons head of marketing Shweta Jain said, “Its exciting times for us as we expand our India footprint and WGS India is very excited to have Thinkstr. They would lead our maverick approach to bring Glenfiddich's global positioning to life in the Indian Subcontinent; Thinkstr as our creative development agency for a through the line brand activation led by digital.”

Glenfiddich has always been at the forefront of innovation in the whisky industry and is recognized as the world’s most awarded single malt. It is a brand that has challenged the norm by taking single malt beyond Scotland’s borders to create the premium single malt category as it is known today.