Mumbai: FoxyMoron, the full-service creative and performance agency under the Zoo Media Network has bagged full-funnel digital and performance marketing mandate for Organic Tattva, following a multi-agency pitch. The business will be handled by the agency’s Gurgaon office.

 FoxyMoron will be handling the brand’s strategic content, design across all social media platforms and performance marketing as well, said the statement.

“The organic food and beverages category, while increasing in demand, has been riddled with unclear messaging and perception challenges," said FoxyMoron (Zoo Media) national head partnerships and business head - North Prachi Bali. "With Organic Tattva, we aim to create communication that will truly build brand trust and also a community of people who enjoy consuming organic food.”

Organic Tattva is a homegrown brand for organic food. The brand claims that it offers high nutritional value, certified organic sources along with no pesticides and chemicals while ensuring sustainable farming practices.

“Organic, being a niche category, requires customer education about organic production, certifications, benefits, and environmental sustainability," stated Organic Tattva marketing director Kriti Mehrotra. "Organic Tattva and FoxyMoron will work on delivering influential campaigns and raising awareness about the organic farm to fork process and our company’s commitment to integrity, authenticity, and quality."