Mumbai: Filter Coffee Co, an integrated digital marketing agency has announced its acquisition of the digital marketing and creative mandate for Waffle Mill. The agency will be responsible for crafting and managing the brand’s communication across digital and social media.

Waffle Mill is a packaged waffle brand with an ever-expanding range of waffles from around the world. Selling innovative products like waffle chips, dutch stroopwafels and more, the brand is building exciting new categories and is rapidly growing its presence across the country. 

“Filter Coffee Co is elated to be working with Waffle Mill that operates across diverse verticals to pave the way for relevant, compelling and tailored made concepts to bond with its target audience," stated Filter Coffee Co founder Anuja Deora. "We foresee our role in nurturing the momentum and augmentation of the brand portfolio to build greater appeal for the brand via our disruptive content, e-commerce and influencer strategy. We look forward to a great association ahead.”

Waffle Mill’s products are available in over 1200 stores in 20 cities and the brand is flourishing online - selling through their D2C channel wafflemill.com as well as on Amazon, BigBasket and Swiggy Instamart, said the statement.

“From our very first meeting, we felt that the team’s vision for our brand was totally aligned with our own," said Waffle Mill founder Sahil Engineer. "Their creative strategies and 360-degree approach are exactly what our brand needs to move to the next level and we’re looking forward to what we know will be a fruitful partnership and a great growth ride for all of us at Waffle Mill.”