Mumbai: Homegrown pharma company FDC Ltd on Monday announced the partnership with integrated marketing business impact consultancy One Source for its electrolyte-based energy drink brand, Enerzal.

The mandate will be spearheaded by lead counsel on the account, Akanksha Srivastava, supported by the national team across Mumbai, Delhi, Bangalore, and Hyderabad. Involving brand management across paid, shared and owned platforms, the remit will span digital and content marketing for the Enerzal brand.

Speaking of the partnership, FDC Ltd, deputy general manager - marketing, Anang Basu said, “When we started working on a slew of integrated marketing projects with One Source, I realised their thought process is extremely result-oriented and outcome-oriented. They think integrated and not tools, which means they look at the best way to find an outcome, not a tactic – something that I look forward to continuing as the hallmark of our relationship. At FDC, our focus as game changers is on partnering with other game-changers."

One Source, co-founder, Srishty Chawla said, “Our focus as a consultancy has always been on doing work that grows brands and bottom lines. More than 70 per cent of our business is referral-based, and we knew this would happen invariably if we stuck with our motto of being a revenue center for our clientele."

One Source CEO, Sandeep Rao further added, “We are honoured to work with a leading pharma major such as FDC Limited, especially in light of our extensive experience in the healthcare, wellness, and pharma space. In a wellness-focused India, Enerzal trumps all options, and telling that story is going to be our joy and privilege."

Enerzal is an electrolyte-based source of hydration launched in 2014, that contains no caffeine, preservatives, or artificial sweeteners. The brand recently introduced Enerzal Zero - a specifically designed product for diabetic patients and fitness enthusiasts with zero sugar content.