MUMBAI: HUL’s largest skincare brand Fair & Lovely has handed its digital mandate to The Glitch. The agency will manage its communication strategy, social media marketing and brand management across digital platforms. The account will be handled from Mumbai.

The Glitch business director Prachi Maroo says, “We are extremely excited to get the opportunity to partner with one of the world's biggest personal care brands. Fair & Lovely adds greatly to our existing personal care category portfolio that we have been building over the past few years. Our aim is to take the brand's presence on digital many notches higher both across the skincare range as well as the foundation.”

The Glitch creative director Sunetro Lahiri adds, "Fair & Lovely as a brand has been a marketeer's study case vis-a-visgetting the grassroots and tactical strategies perfect for years on end. The partnership is extremely exciting for the possibilities and journeys we're itching to chart out as a creative thinktank."

The Glitch, known for its innovative ideas and effective business strategies, manages critical digital mandates for a number of renowned brands such as Lakme, Tresseme, LinkedIn, Abbott, ICICI, STAR, TBZ-The Original, TLC, Closeup, SET WET, Tinder, Shutterstock among many others.