Mumbai: ET Medialabs, the growth marketing and analytics company has announced its latest collaboration with Drip capital, a California-and India-based fintech company focused on solving the working capital problem for SME exporters using technology. 

ET MediaLabs will help Drip Capital generate more leads through this association by providing focused, functional performance marketing services to achieve sustainable growth for the brand, said the statement.

“We are thrilled to have partnered with Drip Capital in helping them ramp up their customer base through performance marketing campaigns with an aim to drive lead generation, especially SQL (Sales Qualified Leads)," said ET MediaLabs CEO Raghav Kansal. "Both the companies will work together in order to scale the brand to newer heights. Our partnership with Drip Capital will help us further our mission of helping companies achieve their goal of sustainable growth.”

Drip Capital uses technology to rebuild core parts of the international trade finance infrastructure and make the underwriting and financing of international B2B transactions seamless for small businesses.

“The entire ecosystem is now turning towards growth marketing to generate more leads. We are thrilled to associate with ET Medialabs for our performance marketing requirements," stated Drip Capital co-founder and CEO Pushkar Mukewar. "The company works with high-end businesses and offers excellent performance marketing services to its clients. I believe this association would help us reach our TG efficiently.”