MUMBAI: DDB Mudra West has won the creative duties for Sintex Industries. The account will be handled by one of DDB Mudra West’s offices in Ahmedabad.

Sintex - Plastics Division, CEO Sanjib Roy said, "We chose DDB Mudra because of their exceptional strategic demonstration and proven creative prowess. We certainly believe that this partnership will help take brand Sintex to newer heights of glory."

Sintex Industries has a strong presence in the European, American, African and Asian markets including countries like France, Germany and USA. It is primarily in manufacturing textiles and plastic products. Its manufacturing includes a wide range of plastic products including prefabricated structures, industrial custom moulding products, monolithic constructions and water storage tanks. In the textile segment, the company focuses on niche segment specializing in men's shirting.

Sintex’s green products include Rainwater Harvesting System for Drinking Water, Decentralized Wastewater Treatment System (PWTS), Solar Cookers, Biogas Plants, Sandwich Panels and uPVC / PVC Windows.

"Sintex is an iconic brand in India. The brand has today gone beyond the water storage tanks that retail consumers knew it for. The business now encompasses water treatment systems, biogas plants, pre-fabricated structures, uPVC windows and PVC sandwich panels, underground fuel storage tanks, false ceilings, kitchen cabinets, electrical meter and junction boxes, industrial products among other innovative offerings. The endeavour will be to make retail and industrial customers aware of the diversified indigenous innovations that Sintex offers today. We hope to partner the next phase of this journey while retaining the iconic status that this brand has earned over the years," stated DDB Mudra Group executive director and DDB Mudra West president Rajiv Sabnis.