MUMBAI: DCMN India has won the media mandate for Behrouz Biryani, following a multi-agency pitch. The agency will be handling the account from its Gurgaon office. DCMN India country head Bindu Balakrishnan will lead the business.

The mandate includes managing the brand’s TV media duties across different markets and campaign tracking using DCMN’s proprietary TV attribution technology and DC Analytics.

Rebel Foods group chief marketing officer Sagar Kochhar said, “DCMN came across as extremely client and growth-focused. Their understanding of our requirements was deep and that put them ahead of several others. We are in the sunrise sector that will redefine India’s F&B experience. We wanted to partner with someone who understood that and more.”

Balakrishnan said, “DCMN India is very happy to associate with Rebel Foods’ Behrouz Biryani in the next phase of their growth. With its amazing taste and the convenience of ordering online, Behrouz has already conquered many hearts and taste buds. With our global expertise and data-driven approach, we aim to build on this momentum and drive the brand awareness and performance even higher for Behrouz.”