Mumbai: CupShup, a full-service agency has bagged the digital mandate for the fintech startup, Easiloan. The account was won following a multi-agency pitch and will be handled out of CupShup’s Mumbai office.

As part of the mandate, Cupshup will handle the social media presence and digital brand strategy for Easiloan, said the statement.

“The fintech start-up space is witnessing a huge boom in the country. We are delighted to have secured this mandate as it aligns with our vision of enabling a strong digital presence for start-ups across verticals," said CupShup co-founder Sidharth Singh. "The problem that team Easiloan is trying to solve is a unique and interesting one and we resonated with the passion with which we were briefed about the challenges.”

“At Easiloan we are trying to transform a large problem into a simplified experience with our technology. We wanted to work with folks who can take this story to the world in a creative and engaging way," said Easiloan CEO and founder Pramod Kathuria. "Few interactions and pilots with team Cupshup gave us the confidence of working with the right creative minds to tell our story."