Mumbai: Homegrown debt platform CredAvenue has appointed Pitchfork Partners as its strategic communication counsel. 

Pitchfork Partners will use its expertise in reputation management and image building to take the CredAvenue brand to new heights, according to the agency. 

The brand has tasked it to strengthen its position as an organisation dedicated to enabling effective technology-based debt solutions for its customers.  

“Given that both CredAvenue and Pitchfork Partners are fairly young companies, our partnership makes sense," said CredAvenue head - corporate communications Niren Yadav. "We are category creators and are on the cusp of massive growth. Pitchfork will help us drive our core messaging in our next phase of growth as we look forward to creating a lasting impression and impact through our partnership.”

“With CredAvenue’s commitment to substantial debt solutions via its unique offerings, it not only has an edge with India’s consumers but can also disrupt the market. We are privileged to partner with such an inventive company,” said Pitchfork Partners co-founder Jaideep Shergill.