MUMBAI: Mercedes-Benz India has appointed Creativeland Asia as its agency partner. The agency's mandate will include creative, media as well as digital duties.

The win comes in after a multi-agency pitch held earlier this year.

About the win, Creativeland Asia, founder and creative chairman Sajan Raj Kurup said, "We are immensely excited to partner with Mercedes-Benz. To work with a brand that exudes 'Excellence' is prestigious and closer to our DNA."

Mercedes-Benz India CEO and managing director Eberhard Kern said, "We look forward to Creativeland partnering us in our various digital initiatives. We are confident that they shall be able to deliver seamless and integrated digital solutions for our brand."