Mumbai: Homegrown fashion brand Baggit has partnered with 0101 to take its digital journey forward. The agency's mandate is not just brand communication, but to look at driving business across an omnichannel setup using the power of digital. The 0101 team will spearhead Baggit’s performance & programmatic, social and martech. 

0101 is a recently launched venture that partners with organisations on data and communication across all internal conversion data streams – direct, social, performance, call centre, martech stacks, marketplaces etc with the promise of better customer conversion.

“The e-commerce growth has reaffirmed the residual power of the brand – Baggit. The data has just confirmed our hypothesis of the huge latent demand the country has. We are excited to now take the brand to its next level and have partnered with the 0101 team,” said Baggit managing director and chief design curator Nina Lekhi.

“We are extremely excited to partner with the Baggit team to grow the brand in both offline and online channels. Our aim would be to relevantly differentiate the brand vis-à-vis the ‘sea of sameness’ of all other fashion brands,” said 0101 managing partner Ajay Verma.

Talking about the ambitious plans, online CMO and head Mahuya Chaturvedi stated, “We have big growth plans for the year 2022-23. We are creating new data-oriented opportunities where we will exploit new segments, new channels and new markets with our very exciting new designs and product range.”