MUMBAI: Arvind Lifestyle Brands, a leading lifestyle company offering the widest array of fashion brands across India, has roped in Dentsu India, the integrated full-service communications agency from Dentsu Aegis Network, as the strategic and creative partner for its brands - Flying Machine and True Blue.

The account was won following a multi-agency pitch.

Commenting on the partnership, Arvind Lifestyle Brands CEO for lifestyle brands division Alok Dubey says, “We’re delighted to partner with Dentsu India and look forward to some stellar work in the future.”

Commenting on the win, Dentsu India CEO Simi Sabhaney adds, “A win is a good reason to feel happy. Two wins in a row, from the same business house, is definitely a good reason to be euphoric! We are delighted to have won the strategic and creative mandate for both Flying Machine and True Blue and are ever so grateful to Alok for placing his confidence in our work and our people.”

Dentsu India executive vice president Samrat Chengapa mentions, “We’re absolutely delighted to have been given this opportunity to work on Arvind Brands. I believe it is a fantastic chance for us to produce some effective and great work on this journey together.”