Mumbai: Art-E Mediatech, India’s creative, media, and martech agency, has announced its latest collaboration with Firefox Cycles. As a part of the mandate, Art-E will be responsible for developing and executing a comprehensive 360-degree marketing strategy for Firefox Cycles that involves in-store to offline marketing; media buying; managing their social media; performance marketing, and brand marketing. The mandate will be managed by the agency’s Delhi branch.

Speaking on the new mandate, Art-E partner & CEO Amit Dhawan said, "Winning this mandate is a testament to our team's creativity, expertise, and dedication. We are excited to partner with Firefox Cycles, a brand that shares our passion for innovation and excellence. Together, we aim to set new benchmarks in the industry. I am confident that this partnership will result in great outreach for the brand, and I can't wait to see where our journey takes us together."

“We look forward to a long-term collaboration by harnessing Art-E’s expertise to deliver exceptional results in today's ever-evolving digital media landscape,” commented Firefox Bikes CEO Sriram Sundreson.