Mumbai: Home decor brand Pure Home+Living has assigned its digital, brand and performance marketing duties to Ants Digital. The agency will strategise to enhance the brand’s online presence across digital, e-commerce and various social platforms, increase the footfall in stores and create innovative campaigns for the D2C channel. 

Pure Home+Living is a flagship affordable luxury home decor brand of DLF Brands, one of the players in the Indian retail sector. "As we revamp the look and feel of spaces through our products, we seek an experience where our online presence is uplifted in the same way,” said Pure Home+Living chief operating officer Zafar Baig. “We seek to communicate a cohesive message to increase our footfall in stores and on e-commerce eventually reaching to all metros, tier 1 and 2 cities. We are very excited to be working with Ants as our creative and digital partner to transform our online presence with their out of the box combination of ideas.”

Ants Digital chief executive officer Sanjay Arora added, “The growing ecommerce market is a favorable environment for brands to distribute their products directly to the consumer. The immense reach of offline stores and a considerable push to the brand online will enhance the brand's visibility. At Ants, we are enabling D2C push for many brands, and we are sure with our creative and innovative content, Pure Home+Living will stand out amongst consumers.”