Mumbai: Ambuja Cement has entrusted the creative duties for brand Ambuja to Publicis.

Ambuja Cements head branding Vivek Deshpande said, “We have very ambitious plans for our brand - we wanted an agency who would partner us at every step of the way forward.  In Publicis we found both the strategic and creative quality that gives us confidence. We look forward to this partnership.”

Publicis South Asia CEO Nakul Chopra added, “Ambuja is an iconic brand, we feel privileged to partner them in taking their brand to the next level. That this opportunity will allow for media neutral ideas which could straddle traditional and non-traditional media – makes it even more exciting.”

In a joint statement, Publicis South Asia directors Partha Sinha and Bobby Pawar said, “We are delighted with this opportunity – we have some ambitious ideas for the brand and are currently in the middle of executing them. It’s a fantastic brand team to work with and we are confident of delivering big on this brand.”