Mumbai: All India Pickleball Association (AIPA), the governing body of pickleball in India, announced the appointment of Branquila Brand Ventures (BBV), as their exclusive brand agency in India. Effective immediately, Branquila will manage its comprehensive brand and marketing mandate – digital marketing, public relations, trade marketing, influencer management and creative.

Commenting on the appointment,  All India Pickleball Association president Arvind Prabhoo said, “As Pickleball moves into it’s next phase of growth, we’re excited to have Branquila on-board to help us navigate the positioning, placement and promotion of Pickleball in India.” He further added, “We plan to expand Pickleball’s reach and engagement across India, and in that, we look forward to the collaborative journey with Branquila to elevate the game to new heights.”

Branquila Brand Ventures founder & CEO Sandeep Dahiya said, “We are honoured to work with AIPA in promoting pickleball, a sport that has immense potential and appeal in India. AIPA team’s energy and belief in Pickleball is simply infectious, and we look forward to creating a unique and engaging brand presence that resonates with audiences nationwide, across platforms, driving growth and participation in the sport.”

With over five million players across 84 countries, pickleball is one of the fastest-growing sports in the world, known for its accessibility and appeal to all ages ranging from 5 to 70 years old. Pickleball is a racquet sport that combines elements of table tennis, badminton, and tennis and can be played indoors in singles or doubles on a court.