MUMBAI: Cloudtap, a revolutionary new AI-powered water purification system, has signed on Jack in the Box Worldwide , a part of The 120 Media Collective, as its digital and creative partner.

Cloudtap uses the power of the internet and AI to supply pure drinking water 24x7 while reporting its purity and performance in real-time. Along with Jack in the Box Worldwide’s content marketing capabilities, Cloudtap takes internet water to market.

Commenting on the win, The 120 Media Collective founder and chief executive officer Roopak Saluja said, “In this business, it’s not often that we encounter true innovation that typifies Blue Ocean Strategy. Cloudtap’s ‘Water as a Service’ is truly revolutionary in this regard and it’s super exciting for us at Jack in the Box Worldwide to have the opportunity to bring the various parts of The 120 Media Collective together to create content and other collaterals that will deliver real business impact for them.”

Remarking on this selection, Cloudtap CEO Ankur Parikh said, “We at Cloudtap are very excited to be working with Jack in the Box Worldwide. Their in-depth understanding of how to engage with consumers and audiences in the digital space combined with their film/video expertise is something that will help us establish Cloudtap as the market leader for commercial water purifications solutions.”