Maxus takes home the Rs 500 mn Tata Tea media account

Maxus takes home the Rs 500 mn Tata Tea media account

Posted on 01 March 2013

Indiantelevision.com and Spatial Access Private Limited‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Private Limited (SAPL) is India‘s first media audit firm and hence, has a keen eye on all movements in the space.‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 14 February 2013 - 27 February 2013

Account name

Incumbent
New agency
Reported annual 
spends in Rs
Media
Garuda Polyflex Food   DDB MudraMax [Bangalore] NA
Ruchi Soya   Madison Media Sigma [Mumbai] 300 Million
Tata Tea Madison Media Maxus India 500 Million
Tzinga   Carat [Bangalore] NA
TimesJobs.com The Media Edge (TME) Platinum Media 200 Million
MagicBricks.com
Creative
Apollo Hospitals Lowe Lintas [Chennai]
Lowe Lintas [Chennai] NA
Joy Cosmetics   Scarecrow Communications [Mumbai] 250 million
Khana Khazana [Zee]   Scarecrow Communications [Mumbai] NA
Max Healthcare   Dentsu Creative Impact [Delhi] NA
Style Spa [Furniture retailer] TBWA Ogilvy [Chennai] NA