DDB Mudra wins creative duties of Union Bank's corporate business worth Rs 400 million.

Account
Dec 21, 2012 /

DDB Mudra wins creative duties of Union Bank's corporate business worth Rs 400 million.

Posted on 22 November 2012

Indiantelevision.com and Spatial Access Private Limited‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Private Limited (SAPL) is India‘s first media audit firm and hence, has a keen eye on all movements in the space.‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 06 December 2012 - 19 December 2012

Account name
Incumbent
New agency
Reported annual 
spends in Rs
Media
Indulekha [Mosons Group]   Carat Media 300-350 Millions
Maiya’s Beverages & Foods MEC India MediaCom 250-270 Millions
Navin’s Housing and Properties   Starcom Worldwide [Chennai] NA
Orangina [Beverage]   Dentsu Media NA
Qyuki.com   MediaCom [Bangalore] NA
Radikal Rice   Madison Media [Delhi] 250 Millions
Reckitt Benckiser ZenithOptimedia ZenithOptimedia NA
Shakti Pumps DDB Mudra Max Prachar Media 150 Millions
Shangri-La Hotels   Havas Media NA
Siemens   ZenithOptimedia 200 Millions
Creative
Catwalk [Retail Footwear Chain] Percept Profile
 Guava Creative Solutions 100 Millions
Celebrity Cricket League [CCL]   Push Integrated 100 Millions
Flourish PureFoods   Scarecrow Communications [Mumbai] NA
Hockey India League   Meridian Communications NA
Honda Amaze [Honda Cars India]   Soho Square [Delhi] NA
Musafir.com   Publicis Ambience [Mumbai] 100-150 Millions
NourishCo Rediffusion-Y&R Taproot NA
Dentsu Marcom
Orangina [Beverage]   Orangina [Beverage] NA
SOTC [Kuoni] DDB Mudra SOTC [Kuoni] NA
Sun Group‘s IPL business   Sun Group‘s IPL business NA
Union Bank‘s corporate business DDB Mudra DDB Mudra 400 Millions
Inter Publicity
R K Swamy BBDO
Information compiled for period 06 Dec 2012 - 19 Dec 2012 by Spatial Access Private Limited, India‘s first Media Audit & Advisory.
For information or clarifications email : info@spatialaccess.com, www.spatialaccess.com

 

Newsletter Subscription