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Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space.‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 24 November 2011- 07 December 2011. |
|
Account name |
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
| Aircel |
- | Starcom Worldwide |
1.80 billion |
| Mudra Max | |||
| Amar Remedies Ltd [ARL] |
MediavVest Worldwide |
Lodestar UM |
NA |
| Educomp Schools |
- | Vizeum [Delhi] |
NA |
| Metro Cash & Carry India |
- | Lintas media Group [Bangalore] |
200 million |
| SuperMax |
- | MediaVest Worldwide |
NA |
| WSH‘s Karnataka Lions |
- | Katha Mediatix |
20-40 million |
| XS Real |
- | Vizeum India [Chennai] |
NA |
| Creative | |||
| Anchor Panasonic |
- | Scarecrow Communications |
NA |
| BIG FM | - | Saints & Warrior |
NA |
| Marching Ants | |||
| DLF |
- | Scarecrow [Delhi] |
NA |
| Fiat |
Bates | Saints & Warriors |
600 million |
| IndiaMart |
- | Future Uday Communications |
100 million |
| Lavazza |
- | Law & Kenneth |
NA |
| PassPass | - |
Dentsu Marcom |
NA |
|
DS Group‘s new chweing gum |
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| Shalimar Paints |
- | ANC |
NA |
| Creative & Media | |||
| Globatt Batteries |
Future Uday Cmmunications |
100 million | |
| Ansal API |
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| Information compiled for period 24 Nov 2011- 07 Dec 2011 by Spatial Access Media Solutions, India‘s first Media Audit & Advisory. For information or clarifications email : info@spatialaccess.com, www.spatialaccess.com |
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