MUMBAI: At the AGM held on 26 September 2012 the name of the Advertising Club Bombay was changed to The Adverting Club, and since then the need of a new logo was impending.

Keeping that in mind, at the 60th EMVIES, the Ad Club president Pratap Bose, in front of the whos who of the industry and a room full of professionals unveiled the new logo. “We had got an approval to change the logo last year itself and have been mulling over it. So, we decided to announce the change at the grandest night which will see a large crow gathering,” says Bose.

The new logo, which is ever changing and can be adapted on any work be it digital, print or film, was created keeping in mind the fact that anyone who is associated with the club can use it on their work.

It took the creator, Sujata Keshavan of Ray+Keshavan, almost a month to develop the new logo. The team from the Advertising Club was very much a part of it and worked on the various drafts before finalising on it.